2025 Influential Factory Award Goes to DEVA Cosmetics OEM

Proven refinement! attended the 2025 GBC Global Beauty Conference and won the "Influential Factory of the Year" award

On December 26, 2025, the second GBC Global Beauty Conference and Beauty Headline Industry Annual Meeting convened in Guangzhou. DEVA International was invited to take part, presenting numerous new and hero products in the contract-manufacturer exhibition area. At the "2025 TipTop Global Beauty Awards" ceremony held the same day, DEVA received the [2025 Influential Factory of the Year] for its outstanding production strength, hero-product R&D, quality control and brand-empowerment capabilities — the industry's strongest endorsement of DEVA's continuous refinement in manufacturing and product power.

01

Focusing on "refinement": the consensus for upgrading the beauty industry

Under the annual theme of "refinement," the 2025 GBC Global Beauty Conference zeroed in on the core trends driving the industry's upgrade, exploring future growth points as the market moves toward greater specialization, functionality and segmentation. The event dug deep to surface the hidden champions in narrow categories, and brought together listed companies, leading brands, breakout newcomers, contract manufacturers, supply-chain firms, capital institutions and marketing experts to share hands-on experience and growth paths — from product innovation to market breakthroughs — injecting real momentum into the industry's transformation and upgrade.

As the organizer put it, the cosmetics industry has moved past the era of chasing traffic alone; branding and refinement now decide who wins. True "refinement" is not about grinding products slightly better or costs slightly lower — it is about building a mental moat and brand premium. That takes coordinated effort on three fronts: in "category mindset," ascend from owning a label to defining the standard and proactively educating the market; in "brand aesthetics," go beyond visual identity to build an emotional belief consumers can feel; and in "consumption scenarios," turn the point of purchase into a field of value creation. Only by fusing product power (vertical refinement) with the innovation dimension (horizontal refinement) — the "T-shaped mindset" — can a brand achieve steady, sustainable growth and lead the industry through the cycle.

02

Systematic support: building the "Two Academies, Two Stations, Three Centers" R&D matrix

Facing the twin challenges of homogenized competition and ever-rising consumer expectations, "refinement" has become the key to breaking through and building lasting competitive advantage. Embracing long-termism demands not only strategic resolve but also systematic capabilities that run through R&D, manufacturing and service.

Over the past 20 years, DEVA has pursued a diversified, globalized and differentiated strategy, keeping scientific innovation and manufacturing refinement at its core. Through continuous exploration it has built the "Two Academies, Two Stations, Three Centers" R&D system, gathering outstanding domestic scientific talent and, together with its headquarters, postdoctoral research workstation and university practice bases, creating an industry-academia-research platform that keeps driving fundamental research and frontier technology translation. On the manufacturing side, automation, intelligence and digitalization combine into a smart-quality system where R&D innovation and supply-chain buildout reinforce each other — raising production efficiency while keeping product quality consistently stable.

Built on this systematic backbone, DEVA supports brands across the full chain — market insight, concept development, formula R&D, product design and marketing planning — to incubate hero products from zero to one. To date, DEVA has hatched multiple hero products in infant-grade skincare and efficacy cosmetics that have each surpassed 10 million units in sales, helping brands win durable growth in a shifting market through sustained product and service strength.

As a member of this industry, DEVA will keep its "refinement" core, holding steady on strategy and innovation rhythm, and keep pushing in infant-grade skincare and efficacy cosmetics to build supply-chain leadership with real technical depth and market substance — continuing to power the high-quality development of the cosmetics industry.