DEVA International: Fresh Active Efficacy Cosmetics ODM
Published 2026-08-24 00:00:00 · Tiensi
Company profile // ODM FACTORY
In the fiercely competitive industry, one company never chased "big and comprehensive." Instead, for nearly 20 years it has focused on the narrow track of "fresh & active efficacy," growing from a startup into an ODM full-industry-chain company serving over 300 beauty brands a year. It is . Many brand owners have heard the name but may not truly know it. This article walks you into DEVA International">DEVA International.
I. Company overview: what kind of company is it?
DEVA International (full name: Guangzhou Tianxi Biological Technology Co., Ltd.; English name: Guangzhou DEVA Biological Technology Co., Ltd.) was founded in 2006 and is a high-tech enterprise across the ODM/OBM/OEM full industry chain, focused on the technical R&D and smart manufacturing of infant-grade skincare and fresh & active efficacy cosmetics.
Core positioning Expert in fresh & active efficacy cosmetics
Corporate mission Make beauty more natural and healthier, and life better
Brand slogan Create fresh & active, real efficacy
Service scale Serves over 300 leading and emerging beauty brands annually; products span infant-grade skincare, efficacy cosmetics, premium wash & care and more.
Core advantage Rather than blindly chasing scale, DEVA focuses on delivering product solutions that truly match each brand's positioning and market needs, pursuing "only products with repurchase rate."
II. Development history: nearly 20 years of craftsmanship
From its start in Tianhe District to a global footprint, DEVA International's journey is a growth story of constant breakthroughs.
In 2006, Guangzhou Tianxi Biological Technology Co., Ltd. was officially established
In 2007, Taiwan Tianxi Biopharmaceutical Co., Ltd. was established
In 2009, a 100,000-grade bio-cosmetics technology R&D and production base was built in Guangzhou's Tianhe District
In 2013, multiple invention patents on the cosmetic application of plant extracts and bio-fermentation substances were launched in full
In 2015, the company moved to the national-level Guangzhou Economic and Technological Development Zone and built the DEVA International Industrial Park
Among the first batch of domestic cosmetics enterprises to pass the "two-certificates-in-one"
Certified to ISO 22716 quality management system and GMPC good manufacturing practice for cosmetics
Recognized as a national high-tech enterprise
Signed industry-university cooperation with Guangdong Pharmaceutical University and Guangdong Food and Drug Vocational College
Guangzhou Huabo Biopharmaceutical Research Institute & postdoctoral research workstation was inaugurated
Signed a long-term strategic cooperation agreement on cosmetic ingredients with the Shennongjia Forest District Institute of Traditional Chinese Medicine
Established Natural (Guangzhou) New Material Research and Development Co., Ltd.
Founded an international joint innovation laboratory with France's Sicor Group
Released the cosmetics ampoule white paper and initiated the ampoule alliance standard
Recognized as a Guangdong Province "specialized, sophisticated, distinctive, novel" (Little Giant) enterprise
In March 2024, DEVA International's Nanfang Meigu plant officially entered production
In 2024, the Indonesia factory was built and put into production, building a globalized production and delivery system
In 2025, the Natural Guozhuang Research Institute was formally established, and together with the National Engineering Research Center for Novel Drugs it built a joint innovation laboratory for efficacy skincare
DEVA International's smart beauty headquarters base began construction, further improving headquarters R&D, smart manufacturing and industry-synergy layout
Honored with "2024 Top 100 Cosmetic (China) Industry," "2023-2024 Forbes China Beauty Top 100" and other awards
III. R&D system: the hardcore strength of "Two Academies, Two Stations, Three Centers"
DEVA International built an industry-leading "Two Academies, Two Stations, Three Centers" R&D system, forming a complete R&D loop from ingredient research to product launch.
Two Academies
Natural Guozhuang Research Institute — focuses on innovation in Chinese-characteristic plant ingredients and Guozhuang formulas
Shennongjia Natural Beauty Ingredient Research Institute — dedicated to researching the application of Shennongjia's distinctive rare plants in cosmetics
Two Stations
Cosmetics postdoctoral research workstation — attracts top talent to tackle new ingredients, new formulas and new technologies
Guangdong Province science and technology commissioner workstation — collaborates with the South China Technology Transfer Center to drive industry-academia-research translation
Three Centers
Beauty application R&D center — responsible for new-product development and formula innovation
Process technology research center — focused on production-process optimization and technology innovation
Cosmetics evaluation center — responsible for product efficacy verification and safety evaluation
Laboratory configuration
DEVA International's core laboratories were designed and built to CNAS standards, equipped with:
Cell laboratory
Product efficacy evaluation room
Plant extraction and fermentation room
Active-ingredient analysis room (equipped with imported Japanese high-performance liquid chromatograph and gas chromatograph)
Heavy-metal testing room (equipped with atomic fluorescence photometer)
Chick chorioallantoic membrane (HET-CAM) laboratory
Testing capability Forms over 150 efficacy and safety test standards — including cell evaluation, chorioallantoic membrane irritation, melanin-level inhibition and preservation-challenge tests — and a complete cosmetics safety-assessment system compliant with national standards.
R&D investment Over 8% of annual sales is invested in R&D, a high level in the industry.
IV. Production strength: the globalized layout of domestic and overseas bases
DEVA International operates domestic plants and an Indonesia factory, building a globalized production and delivery system covering China and overseas. At the same time, the company is building a new smart beauty headquarters base to further raise its R&D, smart-manufacturing and industry-synergy capability.
Plant area: 20,000㎡
Annual capacity: 100 million PCS
Number of lines: 9
Put into production: 2015
Plant area: 8,000㎡
Annual capacity: 100 million PCS
Number of lines: 7
Put into production: March 2024
Plant area: 10,000㎡
Annual capacity: 40 million PCS
Number of lines: 5
Put into production: January 2024
Located in the core industrial zone of Guangzhou's Huangpu District, this new headquarters base is currently under construction and will further undertake headquarters operations, R&D innovation, smart manufacturing and industry synergy.
Site area: about 22 mu
Floor area: about 40,000㎡
Expected production: 2028
Annual capacity after completion: 300 million PCS
Smart production lines: 16-20
Once completed, the new headquarters will further raise DEVA International's smart-manufacturing and comprehensive delivery capability, providing more efficient R&D, manufacturing and supply-chain support to domestic and overseas brand clients.
100,000-grade international GMPC-standard production workshop
Equipped with Germany-imported LEXA-MIX vacuum homogenizing emulsification equipment
Two-stage reverse osmosis + Germany-imported EDI pure-water treatment system
Monthly capacity above 20 million PCS
15-day fast delivery capability
V. Core business: ODM/OBM/OEM full-industry-chain service
DEVA International provides a full-industry-chain service model covering product R&D, brand planning, manufacturing, ingredient development and brand incubation.
Integrating professional teams in marketing and visual design, it delivers end-to-end quality customization — from investment planning, market positioning, brand planning and visual design to production. Through big-data analysis it deeply understands the market, thinks at a higher dimension, and builds excellent products with warmth and soul.
Provides one-stop, full-care service for emerging brand teams — market research, brand positioning, niche-market definition, product architecture, competitor analysis, ingredient-IP building, expert-PhD endorsement and differentiation-highlight extraction — saving new brands manpower at launch so they can focus on marketing expansion.
Reached a strategic cooperation with the Hubei Shennongjia Forest District government to build a 2,000-mu herbal cultivation base. Provides customized services such as ingredient-IP customization, rare-plant cultivation/traceability, new-ingredient filing, IP customization and expert-PhD authority endorsement.
DEVA International has a professional new-hero-product incubation system focused on super single products, killer applications and explosive word-of-mouth, helping brands build hit products with built-in social traffic from dimensions like trending ingredients, instant effects and novel textures/appearances.
VI. Qualifications, honors and industry standing
Core qualification certifications
National high-tech enterprise recognition
Guangdong Province "specialized, sophisticated, distinctive, novel" (Little Giant) enterprise
ISO 22716 quality-management-system certification
GMPC good-manufacturing-practice certification for cosmetics
U.S. FDA cosmetics establishment registration
Indonesia BPJPH Halal certification
Intellectual-property management-system certification
"Two integrations" management-system certification
ISO measurement-management-system certification
Industry honors
2024 Top 100 Cosmetic (China) Industry
2023-2024 Forbes China Beauty Top 100
Guangdong high-value protected trademark (included in the Guangdong key trademark protection list)
Guangzhou Huangpu District "Gazelle Enterprise"
Huangpu beauty and health industry chain "sub-chain leader" enterprise
Guangdong famous cosmetic enterprise (manufacturing & R&D) recognition
Guangdong famous high-quality high-tech product recognition
Industry standing
Vice-chairman unit of the Guangdong Cosmetics Society
Vice-chairman unit of the Guangdong Beauty and Hairdressing Cosmetics Industry Association
Council member of the China Integrative Pharmacy Alliance
Multiple consecutive years on the "Cosmetic (China) Industry Top 100"
VII. Corporate culture: DEVA's "three views"
Corporate mission Make beauty more natural and healthier, and life better
Brand philosophy Create fresh & active, real efficacy
Cooperation philosophy Only products with repurchase rate — rather than blindly chasing scale, focus on delivering solutions that truly match each brand's positioning and market needs.
Development vision "New-quality manufacturing" upgrade, driving the transformation from contract processing to factory branding, aspiring to become a representative enterprise of Guozhuang smart manufacturing.
Why DEVA International is worth knowing further?
DEVA International is not the largest contract manufacturer in the industry, but on the "fresh & active efficacy" track it has stayed focused for nearly 20 years. From a 30-plus PhD-and-expert-led R&D team to the "Two Academies, Two Stations, Three Centers" R&D system; from the globalized layout of domestic plants and the Indonesia factory to the smart beauty headquarters base under construction; and on to the ingredient supply chain cooperating with the Shennongjia Forest District government — DEVA International has built its comprehensive service capability through continuous R&D, production and industry-resource investment.
For brand owners seeking a professional /OEM contract manufacturer, brand-incubation partner or distinctive-ingredient solution, judging whether a company deserves cooperation should look beyond plant size to its R&D system, production capability, supply-chain resources and long-term service capability. The "create fresh & active, real efficacy" product philosophy DEVA built is also the core direction of its sustained service to brand clients.