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DEVA Retains PCA Annual Innovative Smart Manufacturing Award

Published 2026-08-20 00:00:00 · Tiensi

DEVA Retains PCA Annual Innovative Smart Manufacturing Award

20 August 2026

Warm congratulations to Tianxi International (DEVA International)on winning the "Annual Innovative Smart Manufacturing Factory" award

Scene of the 4th China Personal Care Conference and Wash-Care Industry Forum

On 20 August 2026, the 4th China Personal Care Conference and Wash-Care Industry Forum concluded successfully. Centered on the theme "Refined Care · Truth through Science," the conference gathered leading domestic brands, research experts and industry marketing leaders around multi-dimensional topics—from scalp to body, efficacy to emotion, and product to growth—to jointly assess new directions for the personal-care track and inject strong momentum into the industry's high-quality development.

Among the 2026 personal-care awards announced at the conference, DEVA International, with its smart-manufacturing system and sustained R&D breakthroughs in the premium wash-care segment, again won the "Annual Innovative Smart Manufacturing Factory" award. The honor recognizes the company's overall strength and marks DEVA's professional depth and innovativeness in wash-care contract manufacturing.

DEVA International receiving the PCA Annual Personal Care Award Group photo at the PCA Annual Personal Care Award ceremony

Industry Proposition: Lead with "Facial-Grade Body Care"

Today's personal-care consumption has moved beyond basic cleansing; refinement, scenario-based use and emotional value have become core market trends. DEVA is the first to extend the stringent standards of facial skincare to the wash-care category, pioneering the concept of "Facial-Grade Body Care"—going beyond cleansing to cover multi-dimensional, high-level benefits such as scalp micro-ecology repair, fragrance therapy, deep moisturization, barrier repair and sensitive-skin soothing.

Drawing on its deep accumulation across three tracks—infant-grade skincare, functional cosmetics and premium wash care—DEVA has launched a star product matrix including the Shennong Fragrant Chrysanthemum soothing line, white-tea brightening body lotion, hair-care oil spray, body acne spray, Shennong Fragrant Chrysanthemum shampoo, scalp pre-wash essence, wet-compress series, light-luxury fragrance body wash honey / bath mousse, fragrance-grade body oil cream, and sherbet cleanser / makeup-removing cream. These precisely cover diverse audiences, scenarios and emotional-value needs, offering brands differentiated product solutions that can be quickly implemented.

Panoramic view of DEVA International's booth Side view of DEVA International's booth Detail of DEVA International's booth

R&D Foundation: A Full-Chain Technology Loop Builds a Formula Moat

The core competitiveness of wash-care products comes from the deep integration of patented ingredients and innovative technology. DEVA has built a complete technical system spanning raw-material traceability, formula development, regulatory filing, process optimization and quality management:

Raw-material end

Together with the Shennongjia Forest District Government, DEVA established the "Shennongjia Natural Beauty Raw-Material Research Institute," focused on the sustainable development of local rare botanical extracts. It has successfully converted more than 40 highly active extracts—including the Shennong Fragrant Chrysanthemum soothing factor, Shennong fairy-algae moisturizing factor and Nostoc plant polysaccharide—providing clients with original ingredient IP and traceable exclusive custom ingredients.

Formula end

Relying on the senior R&D team of the "Natural National Cosmetics Research Institute," DEVA deeply cultivates formula innovation and product application R&D. It has accumulated over 70 national patents, mastered more than 5,000 core plant-skincare formulas, established over 150 efficacy and safety evaluation standards, and built a complete safety-assessment system compliant with national standards—providing a scientific foundation for customized formulas.

Product-Development Empowerment: From Niche Tracks to Precise Product Launch

During product-development services, DEVA's professional team provides precise market insights and forward-looking industry propositions to help clients find the right development direction. It also delivers competitive market proposals based on client needs, and goes deeper into refining core selling points and systematic training to help clients accurately convey differentiated advantages. The deep integration of technology, product and marketing has become a key engine through which DEVA empowers brand implementation.

Product 1 displayed at DEVA International's booth Product 2 displayed at DEVA International's booth Product 3 displayed at DEVA International's booth

Future Proposition: Become the Customization Expert for Bestsellers and High-Repurchase Cosmetics

With two decades deep in the beauty industry, DEVA has persisted in science-driven development and continuous cultivation of niche tracks. In the future, DEVA will unswervingly advance the development of new raw materials, new technologies and new formulas, rooted in infant-grade skincare, functional cosmetics and premium wash care, refining innovative products that combine efficacy, skin feel and safety—helping brands build differentiated strategic products with high repurchase rates, and continuously injecting new momentum into the high-quality development of China's personal-care industry.

About the Author

Tiensi — Brand Communications Lead at DEVA International. With extensive experience in cosmetics OEM/ODM manufacturing and brand global expansion, Tiensi is familiar with skincare formulation development, claims compliance, and production coordination with overseas factories. Tiensi supports brands with end-to-end customized solutions, from product concept and formula development to scaled mass production.

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